In December 2023, NVA Canada conducted market research to better understand our industry, particularly pet owner trends such as generational differences, post-pandemic shifts, and pet parent needs.
1359 surveys were sent to clients of 8 veterinary clinics—7 of which were in Ontario, 1 of which was in British Columbia.
We learned a lot, and want to share these insights across our industry to ensure we’re meeting pet parents where they need us so we can better serve animals and the people who love them.
View the industry report here
